World Access Service Corp., a company of Mondial Assistance, is the licensed producer and administrator of our insurance plans. * Products are underwritten by BCS Insurance Company or Jefferson Insurance Company depending on the insured’s state of residency. The coverage will ensure that, should recipients encounter any travel-related difficulty or require medical assistance, Mondial Assistance’s global network of services is there to assist them. As part of the scholarship award, Mondial Assistance will provide scholarship recipients with travel insurance* and access to the same 24-hour assistance hotline Mondial Assistance provides its customers. Mondial Assistance is a travel insurance and assistance company, providing daily services to millions of travelers around the globe. It was a total cultural immersion and my group and I learned everything from special Costa Rican words to the typical foods.” Of the ScholarTrips program, 2011 winner Ashley Christiansen says, “Without your help, I wouldn’t have experienced my first plane ride, my first trip out of the U.S., or even my first time talking in-depth with local Spanish speakers. “Each day, we help customers all over the world with their travel experiences, so we understand how important it is to foster the sense of discovery that travel affords.” We recognize that the cost of these programs can often be a barrier, and it is a privilege to support our area’s young people through ScholarTrips,” said Beth Godlin, managing director of Mondial Assistance USA. “We encourage Richmond area students to be global thinkers and citizens, and believe that international learning opportunities can help students achieve this mindset. The deadline for applications is January 13, 2012. Students are also required to submit a recommendation letter from a teacher or counselor. Those applying for the scholarship must complete an application form that includes an essay describing how a study abroad experience can help them meet their academic and personal goals. This year’s applicants can visit the Mondial Assistance ScholarTrips Facebook tab at for more information on the program. Since the program’s inception in 2004, Mondial Assistance has awarded 20 scholarships to Richmond area students, which amounts to $50,000 in aid. The winners will be announced by January 13, 2012. Four recipients will receive scholarships of $2,500 for study abroad programs. The program is open to middle and high school students from the city of Richmond and the counties of Henrico, Hanover, Chesterfield, Goochland, Powhatan, New Kent and Charles City. headquarters in Henrico, announced that it is now accepting applications for its 2012 travel scholarship program, ScholarTrips. 2, 2011 – Mondial Assistance USA, a global travel insurance and assistance company with U.S. And of course, as important as media relations remains, it is only one tactic in a company’s public relations and social media programs.RICHMOND, Va., Nov. If all goes well, we help the journalist do their job and help our clients get their message out to the world. In some cases, a press release may be the right tactic to achieve those goals, but more often it requires a pitch targeted to specific journalists. Helping our clients hone their message or generate newsworthy content that supports their business goals.Helping journalists understand what our clients do, so they can decide whether to write about them.Media relations, stated as simply as possible, is about: But, at least for the way we practice PR, the news release is not usually the center of our media relations strategy. In fact, we create enough press releases that we put a press release pun on our doorbell sign. We certainly produce our share of press releases around here, usually in close collaboration with our clients, and they have their uses, including securing approval from corporate legal departments, satisfying federal regulations and highlighting basic facts about a company or campaign. While other postulate whether this is a nail in the coffin of PR, journalism, Google News or all of the above (and what’s next), I wanted to talk a bit about the document that got this whole mess started and how we think about them here at The Hodges Partnership: the press release (or news release, if you prefer). Late last month the intersection of technology, journalism and public relations was sent into a tizzy when a number of news sites fell for a phony press release posted to PRWeb in an apparent attempt to game the stock market. This inside joke greets folks at THP’s front door.
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